Will Buy Any Stock
Will Buy Any Stock are part of Europe's largest excess wholesale stock buyers. Operating in 73 countries and with sustainability being at the core of the business it was time to create a division to further develop the positive enviromental impact.
Will Buy Any Stock specialises in re-homing or disposing of unwanted stock. As part of Tap Europe (the largest excess stock buying conglomerate in Europe), maintaining their position as award-winning market leaders and increasing their impact were two important pillars of our project. We also needed to highlight their commitment to sustainability, a key value at the heart of the brand.
We partnered up with the WEEE directive to develop a sister brand dedicated to the further development of their environmentally conscious abilities across the board. In addition, it supports their mission to reduce the negative effects of incorrect disposal or wasted stock.
Nexus Creative helped WBAS with its brand strategy, visual identity, and curation of a complete online digital experience. With a user-centric approach at the heart of every decision in our process, we were able to create a website with a conversion rate over 7x higher than all of their sister brands offering similar services.
THE JOURNEY
The WORKSHOP
A crucial first step in our process is our Discovery workshop. This is where we uncover deep insights about the customer demographic, as well as project-specific goals and benchmarks.
BRAINSTORMING
At Nexus Creative, we love a good mind map. Though this is just one of our many idea-generating strategies. In this phase, we map out any key attributes or symbols that represent or associate with the brand.
THE LOGOMARK
Utilising the golden ratio, we crafted a unique and scalable logo mark to represent some of the key attributes we unearthed during the Discovery workshop: the infinity symbol (re-homing & recycling), leaves (environment), and boxes (stock).
COLOURS
With a home-run green-light on the logomark, we generated a colour palette that illustrates the stylish side of tech and ethical green thinking.
DEVELOPING THE UX
We integrated a chat widget to enable users to directly contact customer support with any questions they have, which also typically leads to a 20% increase in conversion rates on average. We also created jump links on the services pages to help users easily navigate the site and find exactly what they are searching for. Remember: people scan websites, they don’t read them!
We integrated a chat widget to enable users to directly contact customer support with any questions they have, which also typically leads to a 20% increase in conversion rates on average. We also created jump links on the services pages to help users easily navigate the site and find exactly what they are searching for. Remember: people scan websites, they don’t read them!
WEBSITE DESIGN
With the user flows and wireframes laid out, it was time to kick off the design phase. During the Discovery workshop, we concluded that a corporate, clean look and feel would best match the brand’s aesthetic - and that’s exactly what we implemented across the website!
Webflow Development
After some swift tweaks to the website content, we got the greenlight to move on to the Webflow development. We created a CMS (content management system) for the blogs and team members, providing the marketing team with a quick and easy solution for keeping the website content up to date. Additionally, we added multilingual functionality for global relevance, seeing as they are currently operating in 73 countries.
Results
The launch of the new brand couldn't have gone any better, from the get-go there were obvious improvements across the board. The below figures are in comparison to their sister brand offering similar services.
From the client
What did you find most impressive or unique about Nexus Creative?
Their ability to transform a company. Their eye for efficiency and deep understanding of how a successful business should run were all impressive. The fact we are situated within a niche industry that can be complex, the company took time to understand exactly who we are and what we need.
